Casa Figueras is considered to be the most personal and intimate work by Gaudí, as the relationship between the Figueras family and the brilliant architecture went far beyond that of mere economic patronage.
With this commission, the Figueras family consolidated themselves as patrons of this “new art”, as drivers for a new architectural and cultural identity in Catalonia, which they added to with the décor on the façades of their shops.
The Figueras and Sagués brothers, having a deeply religious and artistic feeling, were part of the Artistic Circle of St. Lluc, as patrons since 1896. This group aspired to create a community of artists that understood art as a true mission with a deep religious connotation, within an ideological framework committed to the Catalan nuance. This circle was linked to the Lenz a Beuron school and to the Spiritual League of the Virgin of Montserrat, a relationship from which the guidelines on which Gaudí based himself to design his architecture were born, guidelines that, according to different theories, Antoni Gaudí knew thanks to his friendship with the Figueras family and for an entity linked to the Círculo Artístico de Sant Lluç, to the Amics de l'art Litúrgic, whose objective was to defend the renewal of the arts applied to sacred worship. With this commission, the Figueras family consolidates itself as a patron of this "new art", as promoters of a new architectural and cultural identity in Catalonia, which they complement with the decoration of the facades of their stores.
Thanks to the Figueras family's relationship with the intellectual and artistic currents of the time, their business activity has been forever linked to the modernist movement of the early 20th century. And not only with the figure of Gaudí, but also with different artists of the time, and great thinkers such as Ángel Guimerà, Pau Casals… among others.